Fanatics has announced plans for the return of Fanatics Fest NYC - the immersive, interactive festival which captivated fans and collectors of all ages for the first time this past summer – which will take place from June 20 – 22, 2025 at the Javits Center in New York City. OBB will serve as the official content partner for Fanatics Fest, capturing and showcasing all the incredible moments throughout this one-of-a-kind fan festival. The multi-day event transforms New York City into the epicenter of fandom, collecting, and culture, and in 2025 will bring together even more of the preeminent athletes, leagues, teams and brands under one roof for an experience like no other.

The three-day Fest will also include Fanatics Games, where for the first time ever, a select group of fans will step off the sidelines and into the spotlight, competing in an epic, 8-event skills showdown for roughly $2M in prizes. The initial wave of talent competing in the event includes Tom Brady, Kevin Durant, Rob Gronkowski, C.J. Stroud, Logan Paul, Jordan Chiles, Liv Morgan, Alex Rodriguez, James Harden and Rhea Ripley, with more to be announced. Potential fan competitors will submit an official application via the Fanatics app by uploading a short video detailing their story and why they should be selected.